Keywords: Alghanim Industries, Saudi Coffee Company, Costa Coffee, Jazean coffee, Saudi Arabia, coffee culture, global promotion, partnership, Vision 2030
In a move that showcases the depth and richness of Saudi Arabia’s coffee culture, Alghanim Industries, the largest Costa Coffee franchisee in the region, has joined forces with the Saudi Coffee Company to introduce locally-grown Jazean coffee beans across all Costa Coffee locations in the Kingdom.
This strategic partnership not only celebrates the opening of Alghanim’s 100th Costa Coffee store but also aligns with Saudi Arabia’s Vision 2030, which aims to diversify the economy and create new job opportunities. By promoting Saudi Arabia’s coffee heritage on a global scale, the collaboration between Alghanim Industries and the Saudi Coffee Company is set to elevate the nation’s profile in the international coffee market.
Kutayba Alghanim, Executive Chairman of Alghanim Industries, emphasized the significance of this partnership, stating, “This effort shines a light on our continuous drive to support job creation and expand employment opportunities, aligning perfectly with the objectives of Saudi Arabia’s Vision 2030.”
The Saudi Coffee Company, owned by the Kingdom’s Public Investment Fund, is dedicated to cultivating high-quality Arabica coffee in the southern region of Saudi Arabia. Through its specialty coffee brand, Jazean, the company is committed to sustainable coffee production processes across the full value chain.
Khalid Abu Theeb, CEO of Saudi Coffee Company, expressed his delight in partnering with Alghanim Industries, saying, “This partnership underpins Saudi Coffee Company’s commitment to empower the private sector in the coffee industry, as well as promote Saudi-based coffee production across the region and globally.”
The collaboration between Alghanim Industries and the Saudi Coffee Company goes beyond conventional business partnerships, merging global excellence with the essence of local culture. By integrating Costa Coffee’s esteemed brand with distinctive local concepts like Jazean coffee, Alghanim Industries aims to enhance the consumer experience significantly while contributing positively to the Saudi economy.
Philippe Schaillee, CEO of Costa Coffee, praised the partnership, stating, “The partnership with Saudi Coffee Company is a fantastic example of how a global brand like Costa Coffee can operate in multiple markets and regions, whilst working with local partners to celebrate and champion individual markets heritage and produce.”
As Alghanim Industries continues to expand its presence in the Gulf region, with a growing influence in Oman, Qatar, and Kuwait, the company remains committed to sourcing the majority of its food offerings from local suppliers within the Kingdom. This focus on collaborating with Saudi brands further highlights Alghanim Industries’ dedication to supporting the local economy and celebrating the nation’s rich coffee culture.