National Cold Brew Day just got sweeter with Mars introducing the new M&M’s® Caramel Cold Brew flavor. Playing on the common experience of having names misspelled on coffee orders, M&M’s is offering fans a chance to win a year’s supply of this delicious new treat -The tasty M&M’s Caramel Cold Brew which combines rich coffee flavor and soft caramel… all coated in M&M’s classic milk chocolate and a colorful candy shell. Yes, and please.
In New York City, M&M’s is teaming up with former spelling bee champ Snigdha Nandipati for a special event. At the M&M’s Caramel Cold Brew Coffee Cart, Nandipati will serve candy instead of coffee outside M&M’s World in Times Square. She’ll sign packs of M&M’s Caramel Cold Brew with participants’ names, and the first 20 people with misspelled names win a year’s supply of the new flavor.
Gabrielle Wesley, Mars Wrigley North America’s Chief Marketing Officer, is excited about the Caramel Cold Brew, noting it caters to Gen Z coffee lovers and inspires everyday happiness. Nandipati also shares her enthusiasm for the partnership, creating a sense of belonging and unity through a fun and light-hearted event.
Until Sunday, April 30, 11:59 p.m. ET, fans across the US can join in by sharing their coffee order name misspellings at MMS.com/caramel-cold-brew for a chance to win a year’s supply of M&M’s Caramel Cold Brew.