The non dairy creamer market is on the rise thanks to the increasing popularity of veganism and plant based diets. A recent report from Future Market Insights (FMI) predicts that the global non dairy creamer market will reach a value of US$ 6,587.3 million by 2034 with a growth rate of 7.3% during the forecast period.
As more people adopt lifestyles and look for alternatives to dairy products non dairy creamers have become a popular choice. Have you tried oat milk? These creamers are often promoted for their calorie and saturated fat content compared to dairy options making them appealing to health individuals.
One major factor driving the growth of the dairy creamer market is the increasing prevalence of lactose intolerance worldwide. With individuals experiencing intolerance there is a rising demand for lactose free alternatives like non dairy creamers.
To meet this demand leading non dairy creamer manufacturers are using marketing tactics and forming partnerships with known brands. For instance Starbucks recently introduced two flavors of dairy creamers in collaboration, with Nestle; Caramel and Hazelnut.
Danone recently introduced its Honest to Goodness line of plant based coffee creamers aiming at the eco audience who value sustainability.
Moreover the surge, in e-commerce has notably contributed to the expansion of the dairy creamer industry. Online platforms have simplified the process for producers to connect with a range of consumers and venture into markets catering to the increasing worldwide interest, in plant based substitutes.
Leading non-dairy creamer manufacturers are capitalizing on this trend by employing innovative marketing strategies and collaborating with well-known brands. Starbucks, in partnership with Nestle, recently released two flavors of non-dairy creamers: Caramel and Hazelnut. Meanwhile, Danone launched its Honest to Goodness range of plant-based coffee creamers, targeting younger, sustainability-minded coffee drinkers.
“The non-dairy creamer market continues to thrive, fueled by a global shift toward plant-based alternatives and rising health consciousness,” says Nandini Roy Choudhury, Client Partner for Food & Beverages at FMI. “As demand for lactose-free and vegan products grows, manufacturers are focusing on clean-label ingredients and sustainability practices to stay competitive in this dynamic market.”
Coffee creamers may not be the first place we think of when it comes to a greener, healthier future but consumers are placing their votes in a better tomorrow one morning latte at a time.