Just when we thought that Starbucks had the Seattle coffee market cornered, in swoops Wunderground with its new retail space at Seattle-Tacoma International Airport, a first for any adaptogenic mushroom coffee brand. Don’t be fooled by its psychedelic-sounding product; Wunderground isn’t encouraging you to join the Mile High Club on a magic carpet. No, this innovative brand is on a mission to make your travel experience smoother than a perfectly steamed latte.
You see, Wunderground’s brew isn’t your average cup of joe. Their coffee blends are fortified with potent adaptogenic mushrooms, scientifically shown to help balance stress, enhance focus, and even boost immunity. So, while travelers have always relied on their caffeine fix to jumpstart jet-lagged brains, Wunderground’s formula might also just keep those pesky pre-flight nerves and in-flight flutters at bay.
According to early feedback from the company’s coffee ambassadors, passengers are thrilled at the prospect of transforming their jittery journey into a calmer cruise. With air rage at an all-time high, who can blame them for craving the benefits that Wunderground’s coffee promises?
The opening of Wunderground @ SEA Airport is conveniently located at the entrance to C Concourse near Sub Pop, this new outlet not only serves Wunderground’s delicious mushroom coffee but also sells its packaged products – a perfect pick-me-up for that stale hotel brew or an in-flight caffeine crash.
Jody Hall, Wunderground’s founder, is excited about the potential of the SEA Airport location. “We roast gorgeous beans and enhance them with adaptogenic mushroom extracts that help everyone feel better,” she said. “And since many haven’t tried adaptogenic mushroom coffee, this is a huge opportunity for our brand and customers.”
This innovative approach to wellness in the travel industry comes at a critical time. The CDC has acknowledged that travel-related stress can trigger mood changes, depression, and anxiety, and worsen symptoms in those with existing mental illness. Wunderground’s adaptogenic brew is therefore an ideal solution for many travelers – offering not just a caffeine boost, but adrenal support for those overwhelmed by the stress of travel.
Adding to this initiative, Wunderground has also announced that it will pledge 5% of its profits to innovative mental health treatments for young adults (18-29) during Mental Health Awareness Month. This move further cements the brand’s commitment to mental health and wellness.
SEA Airport is equally enthusiastic about the partnership. Khalia Moore, senior manager of airport dining and retail at SEA Airport, remarked, “Their concept fits our mission to bring Pacific Northwest inspired brands and locations to the airport to give people more of what they know and love… We’re excited to be the first airport to bring adaptogenic coffee via Wunderground into the mix.”
In essence, Wunderground is more than just a product. It’s a place and a cause. With its unique offerings like complimentary samples, mushroom-themed cupcakes in collaboration with Cupcake Royale, and exclusive offers for instant coffees, the Wunderground @ SEA Airport experience is primed to transform weary travelers into bold mushroom advocates. Because let’s face it, the only trip you want on a long-haul flight is the one to the land of calm and focus.